BRAND ESSENCE QUESTIONNAIRE

Creating an identity for your company is essential to develop a strong and impactful brand that will stand out. The key to that is starting the branding process with a clear direction. This brand essence questionnaire is a big part of our brand strategy process, and it’s here to help you as much as us narrow down exactly what you want your brand to represent, and how to get there.

Let’s get started!

Basic information

Please write if you do not have a name yet
If you already have an exciting website
What do you hope to achieve with your product/service?

Brand Identity

Customers are often interested in a product or service that will solve a problem they have. Your customers need you because of an existing pain point, or problem. Your brand identity should instantly communicate how you solve these problems. Regardless of how your brand connects with your customers, your ability to solve problems should be at the core of your brand identity.
A unique selling proposition is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for.

Brand personification

Brand attributes

How would you like your brand to be seen by customers? Choose only one
Which of the following needs does your brand offer people? Choose as many as you want
Which pair of words best describes your brand? Choose as many as you want
1/ Choose the word that best describes your brand
2/ Choose the word that best describes your brand
3/ Choose the word that best describes your brand
4/ Choose the word that best describes your brand
5/ Choose the word that best describes your brand
6/ Choose the word that best describes your brand
7/ Choose the word that best describes your brand
8/ Choose the word that best describes your brand
9/ Choose the word that best describes your brand
10/ Choose the word that best describes your brand
11/ Choose the word that best describes your brand
12/ Choose the word that best describes your brand
What words would you like people to associate with your brand? What do you want to communicate? How do you want to appear to your target audience?

Last details

eg. colours or imagery you especially want to avoid