BRAND ESSENCE QUESTIONNAIRE
Creating an identity for your company is essential to develop a strong and impactful brand that will stand out.
The key to that is starting the branding process with a clear direction. This brand essence questionnaire is a big part of our brand strategy process, and it’s here to help you as much as us narrow down exactly what you want your brand to represent, and how to get there.
Let’s get started!
What is your competition ?
What words would you like people to associate with your brand?
What image do you want to communicate?
Who are you selling to, and how?
If you haven't developed a buyer persona profile of your ideal customers, this is the first place to start.
Your buyer personas shapes almost every aspect of your brand identity!