FLEX

Task

Bolter Design were tasked with designing a logo and identity for the lifestyle Chelsea gym ‘FLEX’.

Our Approach

This logo is all about FLEXibility! Geometric shapes make up the letters, working as well together as it does broken down into individual parts. Each letter is in itself the perfect form and balance. 

The logo is complimented by a series of illustrations used to compliment the linier / geometric approach of the logo.

 

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