The Good Growth Foundation are a political think-tank who are campaigning for a fairer economy, so growth can work for good. Following a decade of stagnation, the Good Growth Foundation is advocating for a new approach, one that prioritises growth that reduces inequality, raises living standards, and creates real opportunities for everyone. Bolter's branding for GGF reflects both the progressive nature of their mission and their commitment to driving tangible, positive change. The vivid colour palette evokes optimism, creativity and action, signalling that a fairer economy is not just possible, but something to be excited about. By using bright hues we aim to communicate hope, growth, and inclusivity—key themes of the Foundation’s work.