Life at Woodley / Iggywick


This aspirational lifestyle brand centres on a wholesome yet quirky family farm in Devon. Bolter designed their branding and website and also developed book designs for the founder Callie Cole's self-published trilogy. Playful fonts, a bold mustard colour scheme and illustrations by her husband and co-founder bring this unique family offering to life.

CATEGORY

People + Product

SERVICES

Identity + Packaging + Web Design

Iggywick co-founder Callie Coles sitting on a tack room bench alongside a whippet and a terrier.
Scrolling brand animation showcasing the Life At Woodley and Iggywick logos.
Bespoke hand-drawn rooster illustration by co-founder Toby Coles, set against a vibrant mustard backdrop.
Branded Iggywick Saddle Soap with a mustard label on a bench, with riding boots and a saddle behind.
A bespoke Highland cow illustration by co-founder Toby Coles, set against a rich mustard background.
Callie Coles' book 'A Tangled Web', designed and typeset by Bolter Design, on a table with an equestrian helmet.
Black and white photograph of Callie Coles on horseback with her young child, a terrier, and a horse in the foreground.
Life At Woodley entrance featuring an equestrian scene with two chickens perched playfully on a horse's back.
Candid portrait of Iggywick co-founder Callie Coles looking thoughtfully out of a window at Life At Woodley.
The back cover and spine designs for 'A Tangled Web' by Callie Coles, set against a cream backdrop.
Charming white illustration of a horse and foal by Toby Coles, set against a textured charcoal backdrop.
An Iggywick Goldfinch branded cap hanging from a rope beside a vintage canvas backpack and a coat.
Brand animation of custom Life At Woodley illustrations by Toby Coles on a mustard background.
Callie Coles in the back of a Land Rover with her dogs against a moody landscape, with the Iggywick logo subtly overlaid.
Co-founders Callie and Toby Coles with their family, pony, and dogs gathered around a lakeside campfire.