The hill food co.

Task

Brand creation for The Hill Food Company, who build upon a desire to extend the most homely, inviting and inspiring garden and kitchen to those around us. HFC open this conceptual space to the event planners and hosts of this world, and invite them to share their vision with their guests.

Our Approach

The fennel plant is placed at the centre of the Hill Food Company’s logo. It’s a nod to the the way that the HFC champion their ingredients - using seasonal and sustainably sourced produce in a simple but sophisticated manner.

The look and feel of the logo suits the delicate nature of the fennel flower. It’s beautiful, feels established and works as well as a stamp as it does embroidered on an apron.

 

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