THINK Yolk Collective was started by a pioneering cooperative of ethical freelance egg farmers in Yorkshire. The collective is set on transforming how we view the humble egg and, with Bolter's insights, is positioning itself as a disruptor in the growing market. Irresistibly bright and playful colours combine with bold and simple fonts for an exuberance that is anchored in serious and straight-talking messaging. THINK pays homage to the fun and versatility of the humble egg in the home; a memorable brand that takes a fresh perspective on a much loved ingredient.